Arts for Art: Small Events
Arts for Art is a Non-Profit music presenter located in the Lower East Side. My role focused on the conceptualization and implementation of visual branding for marketing campaigns. My work included creating social media assets, digital design, print design, and videography. My goal was to create content consistency for each event, as well as creating a banner that can be adapted to several dimensions.
Justice is Compassion at H0L0
In 2019, Arts for Art teamed up with H0L0, a music/performance venue, and artist resource. My role for Justice is Compassion at H0L0 included creating a website banner, a postcard, and social media assets including Instagram stories. I wanted to implement both Arts for Art’s and H0L0’s brand together. I focused on H0L0’s dark underground atmosphere and grungy feel. I was influenced by H0L0’s brand color to use blue, but opted to use a different hue. This created a dark palette of black, white, blue, and purple.
